There are many opportunities available for the creative entrepreneur that wants to work on attracting quality, consistent traffic for his or her website or internet based business. For those who have been working as the owner of a website for some time, it is common knowledge that high levels of regular traffic are the only way to ensure that your message and design are staying vibrant and that you are maintaining a good level of interaction with current and prospective clients. Some web based companies find that using a lense can be an effective tactic for creating additional awareness online.
In a format very similar to that of a blog or personal commentary page, using a lense provides a unique way for people to share their opinions, reviews, thoughts and questions about any topic that you could possibly imagine. Just like with blogs, there is literally a lense for everything from cooking to music and environmental activism. Lenses are owned and operated by Squidoo, which provides the publication and management tools that authors use to update their page. Because they are free and easy to set up, and can contribute money to charities, it isn't that difficult to market your lense as a promotional tool for your company.
If you are looking for a place to start creating dynamic content that will help you market your products or services to a wider audience by don't have the time and resources to create space on your current website, using a lense can be the perfect answer to your problem. A lense can be set up in a matter of minutes and is a great place to display your interesting content to the world. Of course it is always wise to use the lense to direct as much traffic as possible back to your website.
If you want to, you can even be successful by using a lense to generate income directly for you. Create up to several niche lenses and set it to generate profits based on the amount of traffic it gets. These profits can be collected by you or contributed to a charity as a demonstration of good will in your online communities. Sometimes traffic can be greatly increased by web based companies that initiate a cause that will benefit a well known charity. People are more inclined to share their clicks when they know that someone besides the company will benefit.